Flipped Energy
A licensed Australian electricity retailer offering transparent, fair-pricing plans, including embedded network solutions for developers.
Strategic Capital
Industry Contacts
Expertise
Portfolio
Who we back
Quantli
A financial markets platform for investors, combining stock screening, news and analysis tools, with a PRO subscription tier.
Where it started
MyDeal.com.au
Founded 2011, listed on the ASX in 2020, 80% acquired by Woolworths Group in 2022. The journey behind how we invest.
Support that fits the company
Available when it's hard. Out of the way when it's not.
No two businesses need the same thing from an investor, so we don't run a playbook.
Introductions
Customers, talent, co-investors and the people who've solved the problem you're facing.
Raising capital
Round structure, investor targeting, materials and the negotiation itself.
Operational support
From operators who've scaled businesses, not advisers who've watched others do it.
Finance support
The numbers, the board, the reporting, and the path to a liquidity event when the time comes.
Built by operators
We know what the journey asks of a founder.
Sean Senvirtne founded MyDeal.com.au in 2011, took it to the ASX in 2020 and through its sale to Woolworths Group in 2022. HMS Capital is his family office, and it invests the way he'd have wanted to be backed.
As a family office, not a fund, there's no deployment clock and no pressure to exit on someone else's timeline. We can be patient and back our winners into later rounds.
Meet the team →